Social Network Analysis for Targeted Marketing
How a 4,039-node Facebook ego network reveals five "supernodes" that can replace generic Facebook ads, and cut spend by more than 60%.
Read ArticleField notes on artificial intelligence, machine learning, and data science. Written by the engineers who ship the systems, on the problems they had to solve to get there.
How a 4,039-node Facebook ego network reveals five "supernodes" that can replace generic Facebook ads, and cut spend by more than 60%.
Read ArticleA practical primer for marketers: what AI and ML actually are, how to get started, real examples (Netflix, Amazon, Uber), and the challenges to plan for.
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